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The pandemic is changing the way mergers and acquisitions are assessed.
November 21, 2020
By: TOM BRANNA
Editor
COVID-19 has changed the way consumers shop for beauty; turns out it may have changed the way investors shop for beauty companies as well. Industry observers insist that mergers and acquisitions in the beauty space will heat up in 2021. Brands that could be acquired next year include Aroma-Zone, Bios Line, Manscaped, Dude Products, Dr. Squatch and Function of Beauty. When an indie beauty brand gets snapped up for half a billion dollars or more, everyone takes notice. For years, multinationa...
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